Energy Resources Aotearoa
The petroleum industry has long been established in New Zealand.
While activity had centred around Taranaki, new opportunities were being explored in other regions of New Zealand with the prospect of substantial investments (by mostly international companies) in infrastructure based in regional communities.
Given increasing sensitivies to climate change and the impacts of fossil fuels, the industry acknowledged the need to reach out to New Zealanders - to ensure conversations were full, frank and balanced.
HotHouse were commissioned to develop a brand tone that reflected the industry's commitment to New Zealanders, and to deliver platforms for meaningful and ongoing dialogue.
